Back to My Roots

When you have a product like Hot Squeeze, grassroots marketing a key ingredient for success. And it doesn’t get any more grassroots than an in-store demonstration!

On Saturday, I spent my day handing out Hot Squeeze samples to eager patrons at the Whole Foods Market in Marietta. And while Hot Squeeze works on everything from burgers to baked potatoes, veggies and omelets, the menu du jour was Polish Kielbasa. Just add some Hot Squeeze, and you’ve got the perfect sweet and spicy treat! Kids and adults alike greedily inhaled my samples. One child took one taste and said “Mom, we’ve GOT to buy this,” while many new fans declared it the best sample of the day.

And even better—Hot Squeeze doesn’t need to be refrigerated, which makes it the perfect condiment for your tailgating festivities. College football starts next weekend, and whether you’re cheering for the Dawgs or the Jackets, you won’t want to be without Hot Squeeze. I’ll be updating our recipe pages in the next week, so check back for some great ideas for your next tailgate.